How do Analytics metrics work in Panda Video?
How Analytics Metrics Work at Panda Video
Understanding the performance of your videos is essential to evaluate results and optimize strategies—especially on sales pages with VSLs.
With that in mind, Panda Video provides a complete Analytics dashboard, with data that helps you make more accurate decisions.
Below, we explain how to access and interpret these metrics.
How to Access Analytics
- In the sidebar of your Panda Video account, click on "Analytics";
- On the main screen, you’ll see a summary of the last 30 days, including:
- Key metrics;
- Bandwidth usage per play, DRM, and download;
- Top 5 most viewed videos;
- Real-time users (last 5 minutes).
What Tabs Are Available in Analytics?
Analytics offers various types of views, according to your needs.
Here’s a list:
- Plays: Number of video plays
- Retention: Average percentage of the video actually watched
- Devices: Types of devices used to watch your videos
- Browsers: Browsers used to watch your videos
- Locations: Countries and cities where your videos were viewed
- Referrals: Websites or sources that generated views
- Users: Data on who watches your videos
What Metrics Are Available?
Whether in general Analytics or by video, you will see the following indicators:
Metric | Description |
|---|---|
Plays | Line graph showing the number of plays for your video |
Retention | Report showing the average retention for each video |
Devices | Types of devices used to watch your videos |
Browsers | List of browsers used to watch your videos |
Locations | Countries and cities consuming your videos the most |
Referrals | Websites or sources generating views |
Users | Data on who watches your videos |
Users Tab
In the "Users" tab inside Analytics, you can:
- Filter by video, folder, or time period;
- View IP, number of impressions, total screen time, and number of videos watched;
- Click on a user to see data like email, location, operating system, device, and viewing behavior (full/partial).
Video Comparison
You can compare up to 3 videos simultaneously:
- In Analytics, click on "Compare Videos";
- Select the videos you want;
- Confirm the action.
A table will be displayed showing performance indicators, with the best result for each metric highlighted in green.
You can also click on the rows to see more details:
Target/Pitch Retention Report and Custom Retention
Within the Retention Report, you can:
- Define a key moment in the video (pitch or CTA);
- Track how many users reached that point (in numbers and percentage);
- Create an additional custom retention, to monitor another strategic moment.
In the example below, 9% of users reached the configured retention point at 1 minute.
This feature is ideal for analyzing the copy of a VSL and identifying drop-off points.
How is the Average Cost Per Play Calculated?
These metrics use data on bandwidth and billing to calculate the cost per view.
Calculation | Formula |
|---|---|
Cost per GB | Invoice amount ÷ Contracted bandwidth |
Total cost of the slice | Cost per GB × Bandwidth consumed in the period |
Average cost per play | Total cost ÷ Number of plays |
Practical Example
Data | Value |
|---|---|
Subscription | $14.90 |
Contracted bandwidth | 300 GB |
Bandwidth used (period) | 1 GB |
Plays in the period | 10 |
Step by Step:
- Cost per GB:
$14.90 ÷ 300 ≈ $0.05 - Cost of the slice:
1 × $0.05 = $0.05 - Cost per play:
$0.05 ÷ 10 = $0.005
In this example, the average cost per play is $0.005. |
Got any questions?
Reach out to our support team via chat, and our team will do their best to resolve any questions you have.
Not using Panda Video yet? Visit our pricing page and choose the plan that’s right for your business.
Updated on: 07/25/2025
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