How to configure your Pixels?

In this article, we will provide an explanation of how the pixels that are available through this integration work. The process is quite simple - all you need to do is add your pixel ID to a video. This allows you to receive and control events, and even create custom pixels that are focused on specific moments in the video.

How to configure Facebook and Google pixel?

As previously mentioned, the process is very simple, just create your campaign and generate the Pixel ID for it, after that, just enter it in the indicated field, for each platform. Like for example the fields "Facebook" and "Google".

After that, just put that video on a page and start receiving events in your campaign.

In addition, the events available for both Facebook and Google pixels will be:

panda_view: This event fires when the user views the player.
panda_play: This event is triggered when the user plays the video.
panda_watchtime: This event fires every 10% of the video watched by a viewer.

How to configure custom pixels?

Custom pixels may seem a bit more complex, but we'll provide a thorough explanation for you. We designed this feature for individuals who want to receive these events on their own platform or database. This function can be a valuable asset depending on your strategy. However, for now, we will teach you the basics of how to use it:

The first thing you must do is enter the name you want for this pixel.

Then select the time you want this pixel to be sent, having some possibilities here at your disposal.

Percentage: Here you can determine that this event was sent in certain percentage of video time.

Time: In this option you can set a specific time for an event to be sent.

Play: So that an event is sent when the user plays the video.

View: So that an event is sent when the user views the video.

Next, all you need to do is add the code that you want to be sent, which must be written in JavaScript. This code could be a post request for an API that needs to receive this data, or even a simple console.log for testing purposes.

Finally, just embed this video on a page and wait for the events to arrive.

Did you like this feature? Got any questions?

Just call us in our support chat and our team will do everything possible to resolve your doubts or difficulties? Already using Panda Video? If you haven't yet, know that both our player and our prices are unbeatable, if you're interested, take a look at our plans, that way, it may be that one of them makes sense with your product and as a gift you even become one more pandinha. 🐼

Updated on: 10/05/2023