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Google Ads Pixel: How to Configure in Panda Video

How to Find Your Google Ads Pixel ID

The Google Ads Pixel is an essential tool for tracking conversions, understanding your audience's behavior, and optimizing campaigns. By integrating this pixel into your website or Panda Video player, you'll have greater control over the data collected to improve your ad performance.

What is the Google Ads Pixel?

The Google Ads Pixel is a JavaScript code that, when added to your website or pages with embedded videos, allows you to track:

Conversions across different devices;
User browsing behavior;
Location and demographic data;
Most used devices;
Effectiveness of your ads.

How to Create Your Google Ads Pixel ID

Follow the steps below to generate your ID:

Log in to your Google Ads account.
Click the tools icon in the upper right corner.
Go to Shared Library and click Audience Manager.
In the left menu, click Your data sources.
Locate the "Google Ads Tag" card and click Set up tag.

If you already have a tag, click Edit source (three-dot icon).

Click Create and continue or Save and continue, depending on your case.
Select the first option on the next screen.
Scroll to the bottom of the page to see your Google Ads Pixel ID.
Click Continue and then Done.

Keep this ID safe, as you’ll need it when configuring your videos in Panda Video.

How to Add the Google Ads Pixel to Panda Video

You can set up your Google Ads Pixel globally (for all new videos) or manually for videos already uploaded.

Add Globally (All Future Videos)

Copy your Google Ads Pixel ID.
Go to the Panda Video Dashboard.
Navigate to “Player” > “Pixels” > “Add Pixel”.
Select GoogleAds, paste the ID in the field, and click "Publish".

This configuration will be automatically applied to all videos uploaded after this process.

Add Manually per Video

If the video was uploaded before the global configuration, follow these steps:

Copy your Google Ads Pixel ID.
Go to the Panda Video Dashboard.
Navigate to the “Videos” tab.
Choose the desired video and click "Pixel" > "Add Pixel".
Select GoogleAds, paste the ID, and click "Publish".

Got any questions?

Reach out to our support team via chat, and our team will do their best to resolve any questions you have.

Not using Panda Video yet? Visit our pricing page and choose the plan that’s right for your business.

Updated on: 08/12/2025

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