How does the A/B Test feature work?

The Panda Video A/B Test feature allows you to compare the performance of different versions of the same video by displaying them randomly to your visitors using a single embed code.

This feature helps you understand which version generates more engagement and conversions, making the video optimization process more accurate and effective.

What exactly is an A/B Test?

An A/B Test lets you test the impact of different video elements, such as:

• Modified script or copy
• Changes to the CTA button or its timing
• Editing or title variations

At the end of the test, you can declare a winning video, which will then be shown permanently to your visitors.

🧠 Bonus: On Panda Video, you can test as many versions as you want, with no limit to the number of variations per test.

How to set up and use the A/B Test?

1. Go to the A/B Test tab

In your dashboard, click the icon with a circle and triangle labeled “A/B Test”.

2. Create a new test

Click “Add test”. You can also search and view ongoing or completed tests using the search icon.

3. Add videos to your test

Click “Add Video” or the “+” button in the upper-right corner of the screen.

You can:

• Add existing videos
• Create a copy of a video with reset metrics (ideal for a fair test)

4. Track the results

After launching the test, you’ll see the performance of each video on the test page:

• Play rate: how many times the video was started
• Retention: the percentage of the video watched

Each video will have a distinct color on the charts to make it easier to read.

To display the test on your page, click “Embed” in the upper-right corner and copy the code. A random video will be shown to each visitor.

5. Declare a winner

Once you’ve determined which video performs best, click “Declare winner” on the winning video’s row.

This will end the test, and the winning video will be shown to 100% of your audience.

Benefits of A/B Testing

• Discover which version of your VSL performs best
• Test elements like copy, thumbnail, and CTA timing
• Make improvements based on real data
• Improve user experience and reduce bounce rate

Got any questions?

Reach out to our support team via chat, and our team will do their best to resolve any questions you have.

Not using Panda Video yet? Visit our pricing page and choose the plan that’s right for your business.

Updated on: 07/31/2025