How does the A/B Test feature work?

In this article we are going to talk about how A/B Testing works still in its Beta version, so that it works and how having this technology in your provision can change the way your VSL sells.

What exactly is an A/B Test?

A/B Testing is a method used to determine how users and viewers respond to changes made to your videos. For instance, if you have a sales page, but you're unsure about the effectiveness of the video's copy, settings, or even the delayed button, A/B Testing can help. By conducting A/B Testing, you can compare different versions of your video and after a designated test period, select a winner that will be used as the final video on your page.

To start with the settings that need to be made, you need to talk about a differential that we brought to our A/B Test, the possibility of testing with as many videos as you want, and all this in a very simple and intuitive way within our Panda Video's own platform. The next point will deal with configuring your own test and will explain a little about an interface and the possibilities that this tool can deliver.

How do I configure and use A/B Testing on my products?

The first step that must be followed is to open the A/B Test feature of our Dashboard in your browser, this feature can be easily found by its chemical test icon Accompanied by the term 'A/B Test'.



After that, just start the process of creating your test, you will have two buttons that will give you the possibility to create the test as in this screen in the print below, in addition, you will have the search magnifying glass, where it will be analyzed by testing all tests, including those in progress and completed.



Now on your test screen it will be possible to duplicate videos that are available on the videos page, on the test creation page you will notice that it follows the same pattern as the previous one, so both on the "Add Video" button and on the top right corner give you the ability to select a video.

It is important to warn that if you choose a video that has already had access and its metrics are not zeroed, you will be able to generate a new video from that same one with all the metrics zeroed or even use that video in the same way. Remembering: it is important to warn that it is necessary to choose at least 2 videos to start a test.



Now in your test screen, you will be able to duplicate videos that are available on the Videos page. Still on this screen, notice that it follows the same pattern as other screens: both the 'Add video' button and the 'plus' icon button in the upper right corner, so you can select videos for inclusion.

In the next step, your test will already be running and on each test page you will be able to measure the performance of each video, each video will get a different specific color, this color will also appear as a caption in the "Play rate" and " Retention" this is so you can track how your videos are performing.



Play rate: It is the number of times the video was started by a user.
Retention: Retention is the amount of people that the video retained at x moment of the video.

Also in the upper right corner you will have the "Embed" button. In this button you will be able to copy the embed code and put it on your pages, in this embed your two VSL will be delivered, but which one will play for the user will be selected at random.



After the test has been carried out to select a winner and make this your VSL standard for all your viewers, to be declared a winner is very simple, just go to the table where all the videos are, in the line of the video that you consider to be the winner will appear a button with the following text "Declare winner", just click on it and automatically your A/B Test will be successfully completed.

Got any questions or want to know more?

Just call us in our support chat and our team will do their best to solve your doubts or difficulties? Already use Panda Video? If not, know that both our player and our prices are unbeatable, if you are interested, take a look at our plans, in this way, it may be that some of them make sense with your product and as a gift you will still become another little panda. 🐼

Updated on: 10/03/2023