What Is the Facebook Pixel ID Used For?

In this article, we’ll explain how integrating your pixel with our player works. The integration with Facebook Pixel offers significant advantages by enabling event tracking, allowing for more precise and optimized campaigns targeted at viewers of your VSL. The events we provide include the play event, the retention event (triggered every 5 seconds of viewing), and the view event, which tracks users who haven’t played the video yet.

How to Get Your Facebook Pixel ID

To retrieve your Facebook Pixel ID, go to the Facebook Ads Manager and click on "All Tools." This will open a new area with multiple options—select "Events Manager".



On the next screen, go to "Data Sources > Settings", where your Pixel ID will be displayed under "Identification".

How to Set Up Facebook Pixel in Panda Video

With this setup, all your future video uploads will automatically be configured with your Facebook Pixel.

To complete this process, follow these steps:

Copy the necessary Pixel ID for integration.
Log in to your Panda Video dashboard.
In the dashboard, click on "Player".
Click on "Pixels", then select "Add Pixel".



Choose the desired option and enter your Pixel ID.
Once done, click "Publish" on this screen and the next one.

How to Manually Configure Facebook Pixel for Existing Videos

If you uploaded videos to Panda Video before completing the setup above, you’ll need to manually configure the Pixel ID for each video:

Copy the necessary Pixel ID for integration.
Log in to your Panda Video dashboard.
Click on the "Videos" section.
In the video settings, scroll down and click "Pixel", then select "Add Pixel".
Choose the desired option and enter your Pixel ID.
Click "Publish" to apply the changes.

Need Help?

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Updated on: 02/17/2025