> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.pandavideo.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Video Funnel: How to create interactive experiences at Panda Video # Panda Video's Video Funnel **Article index:** 1. [How to create a Funnel at Panda Video](#how-to-create-a-funnel-at-panda-video) 2. [Adding new content “After the end of the video”](#adding-new-content-after-the-end-of-the-video) 3. [Adding interactions to videos](#adding-interactions-to-videos) 4. [How to configure the CRM with Panda's Video Funnel](#how-to-configure-the-crm-with-pandas-video-funnel) * [Mailchimp](#mailchimp) * [ActiveCampaign](#activecampaign) * [Webhook, Zapier or Make](#webhook-zapier-or-make) ![](https://storage.crisp.chat/users/helpdesk/website/-/5/e/f/c/5efce8ce8b62b000/configuracao-de-funil-visao-em_sgdtql.png) Panda Video offers several features to increase the conversion and engagement of your videos. One of them is the **Video Funnel**, which allows you to build interactive strategies with goals like: * Capturing emails * Getting people to watch a video * Making sales With this tool, you turn your videos into experiences that guide users toward conversion. --- ## How to create a Funnel at Panda Video 1. Go to your **Panda Video dashboard** 2. Navigate to the **Funnel** tab 3. Click **Create Funnel** and give it a name 4. Click **Add Video** to include videos in the funnel 5. Upload videos from your computer or select existing ones from your account > Videos added to a Funnel are removed from the general Library and managed exclusively within the **Funnels** tab, as they receive additional features. --- ## Adding new content after the end of the video In the Funnel editor, you can configure the system to automatically play new content after the current video ends. **To set this up:** 1. Hover over the "Do nothing" label in the video step 2. Click the **+ icon** that appears 3. Select the next video you want to play --- ## Adding interactions to videos To personalize your viewer’s journey, you can add **interactions** to each video. Clicking **New interaction** on a funnel video will open the settings panel, where you can add: * Buttons * Questions * Lead capture forms ![](https://storage.crisp.chat/users/helpdesk/website/-/5/e/f/c/5efce8ce8b62b000/funnel-of-videos_43ikts.png) > Interactions can guide the viewer through different paths in your funnel. --- ### Button You can add a clickable button to the video to: * Redirect to an **external link** (e.g., checkout page) * Start another **destination video** You can also customize: * Position on screen * Text, size, and colors * Display duration --- ### Question Keep your audience engaged by asking questions throughout the video. Each answer can trigger an action: 1. **No action** – viewer continues watching normally 2. **Go to another question** – jump to another interaction 3. **Play another video** – switch to a different video 4. **Open link** – redirect to an external URL Other settings include: * Option to skip the question * Pause video while answering * Custom layout, colors, animation, and progress bar > Each question supports up to **3 answer options**. --- ### Lead (form) Capture leads directly from the video and integrate with your CRM or email marketing tool. You can connect with: * **ActiveCampaign** * **Mailchimp** * Or any system via **Webhook** You can configure: * Required input fields * Option to skip the form * Custom text and background colors ![](https://storage.crisp.chat/users/helpdesk/website/-/5/e/f/c/5efce8ce8b62b000/lead-configuration_79ad8y.png) > Always click **Publish** to apply interaction updates to the video. --- ## How to configure the CRM with Panda's Video Funnel You can integrate with **ActiveCampaign**, **Mailchimp**, or any other tool using **Webhooks**, including platforms like Zapier and Make. ### Mailchimp During setup, you’ll be asked for your **Audience Name** and **API Key**: * **Audience Name**: Go to *Audience > All Contacts* in Mailchimp and copy the name of your audience exactly * **API Key**: In Mailchimp, go to *Account > Extras > API Keys*, generate one, and copy it > Learn more about [Mailchimp Audiences](https://mailchimp.com/help/create-audience/) > Learn more about [Mailchimp API Keys](https://mailchimp.com/help/about-api-keys/) Click **Connect** to finalize the integration. --- ### ActiveCampaign To integrate with ActiveCampaign, enter your: * **API URL** * **API Key** In your ActiveCampaign account, go to *Settings > Developer* to find both fields. > Learn more in [ActiveCampaign's API documentation](https://help.activecampaign.com/hc/en-us/articles/207317590-Getting-started-with-the-API) Click **Connect** to finish the setup. --- ### Webhook, Zapier or Make Send lead data to other tools via **Webhook**. You can integrate with automation platforms like: * [Zapier](https://zapier.com/blog/what-are-webhooks/#zapier) * [Make](https://help.make.com/webhooks) These platforms let you capture Webhook data and send it to your favorite CRM or automation tools. --- ## Got any questions? Reach out to our support team via chat, and our team will do their best to resolve any questions you have. Not using Panda Video yet? Visit our [pricing page](https://www.pandavideo.com/pricing) and choose the plan that’s right for your business.