How is the cost per play and per user calculated (Analytics)?
Cost per play and per user
To bring more transparency about your costs and prove our cost-effectiveness, we created the Cost per play and Cost per user metrics.
These metrics update based on the number of plays your videos receive, and how many videos each user watches, based on their IP.
In this article, we’ll explain how this calculation is made.
How is the average cost per play calculated?
These metrics use bandwidth and billing data to calculate the cost per view.
Calculation | Formula |
|---|---|
Cost per GB | Invoice amount ÷ Contracted bandwidth |
Total cost of the period | Cost per GB × Bandwidth used in the period |
Average cost per play | Total cost ÷ Number of plays |
Practical example
Data | Value |
|---|---|
Subscription | $14.90 |
Contracted bandwidth | 300 GB |
Bandwidth used (period) | 1 GB |
Plays in the period | 10 |
Step by step:
- Cost per GB:
$14.90 ÷ 300 ≈ $0.05 - Period cost:
1 × $0.05 = $0.05 - Cost per play:
$0.05 ÷ 10 = $0.005
Got any questions?
Reach out to our support team via chat, and our team will do their best to resolve any questions you have.
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Updated on: 08/18/2025
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