> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.pandavideo.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Google Ads Pixel: How to Configure in Panda Video

# How to Find Your Google Ads Pixel ID

The **Google Ads Pixel** is an essential tool for tracking conversions, understanding your audience's behavior, and optimizing campaigns. By integrating this pixel into your website or Panda Video player, you'll have greater control over the data collected to improve your ad performance.

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## What is the Google Ads Pixel?

The **Google Ads Pixel** is a JavaScript code that, when added to your website or pages with embedded videos, allows you to track:

* Conversions across different devices;  
* User browsing behavior;  
* Location and demographic data;  
* Most used devices;  
* Effectiveness of your ads.  

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## How to Create Your Google Ads Pixel ID

Follow the steps below to generate your ID:

1. Log in to your [Google Ads account](https://ads.google.com/intl/en/home/).  
2. Click the tools icon in the upper right corner.  
3. Go to **Shared Library** and click **Audience Manager**.  
4. In the left menu, click **Your data sources**.  
5. Locate the **"Google Ads Tag"** card and click **Set up tag**.  
* If you already have a tag, click **Edit source** (three-dot icon).  
6. Click **Create and continue** or **Save and continue**, depending on your case.  
7. Select the first option on the next screen.  
8. Scroll to the bottom of the page to see your **Google Ads Pixel ID**.  
9. Click **Continue** and then **Done**.  

|| Keep this ID safe, as you’ll need it when configuring your videos in Panda Video.

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## How to Add the Google Ads Pixel to Panda Video

You can set up your Google Ads Pixel **globally** (for all new videos) or **manually** for videos already uploaded.

### Add Globally (All Future Videos)

1. Copy your Google Ads Pixel ID.  
2. Go to the **Panda Video Dashboard**.  
3. Navigate to **“Player” > “Pixels” > “Add Pixel”**.  
4. Select **GoogleAds**, paste the ID in the field, and click **"Publish"**.  

|| This configuration will be automatically applied to all videos uploaded after this process.

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### Add Manually per Video

If the video was uploaded before the global configuration, follow these steps:

1. Copy your Google Ads Pixel ID.  
2. Go to the **Panda Video Dashboard**.  
3. Navigate to the **“Videos”** tab.  
4. Choose the desired video and click **"Pixel" > "Add Pixel"**.  
5. Select **GoogleAds**, paste the ID, and click **"Publish"**.  

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## Got any questions?

Reach out to our support team via chat, and our team will do their best to resolve any questions you have.

Not using Panda Video yet? Visit our [pricing page](https://www.pandavideo.com/pricing) and choose the plan that’s right for your business.