Video Funnel: How to create interactive experiences at Panda Video
Panda Video's Video Funnel
Article index:
- How to create a Funnel at Panda Video
- Adding new content “After the end of the video”
- Adding interactions to videos
- How to configure the CRM with Panda's Video Funnel
Panda Video offers several features to increase the conversion and engagement of your videos.
One of them is the Video Funnel, which allows you to build interactive strategies with goals like:
- Capturing emails
- Getting people to watch a video
- Making sales
With this tool, you turn your videos into experiences that guide users toward conversion.
How to create a Funnel at Panda Video
- Go to your Panda Video dashboard
- Navigate to the Funnel tab
- Click Create Funnel and give it a name
- Click Add Video to include videos in the funnel
- Upload videos from your computer or select existing ones from your account
Videos added to a Funnel are removed from the general Library and managed exclusively within the Funnels tab, as they receive additional features.
Adding new content after the end of the video
In the Funnel editor, you can configure the system to automatically play new content after the current video ends.
To set this up:
- Hover over the "Do nothing" label in the video step
- Click the + icon that appears
- Select the next video you want to play
Adding interactions to videos
To personalize your viewer’s journey, you can add interactions to each video.
Clicking New interaction on a funnel video will open the settings panel, where you can add:
- Buttons
- Questions
- Lead capture forms
Interactions can guide the viewer through different paths in your funnel.
Button
You can add a clickable button to the video to:
- Redirect to an external link (e.g., checkout page)
- Start another destination video
You can also customize:
- Position on screen
- Text, size, and colors
- Display duration
Question
Keep your audience engaged by asking questions throughout the video.
Each answer can trigger an action:
- No action – viewer continues watching normally
- Go to another question – jump to another interaction
- Play another video – switch to a different video
- Open link – redirect to an external URL
Other settings include:
- Option to skip the question
- Pause video while answering
- Custom layout, colors, animation, and progress bar
Each question supports up to 3 answer options.
Lead (form)
Capture leads directly from the video and integrate with your CRM or email marketing tool.
You can connect with:
- ActiveCampaign
- Mailchimp
- Or any system via Webhook
You can configure:
- Required input fields
- Option to skip the form
- Custom text and background colors
Always click Publish to apply interaction updates to the video.
How to configure the CRM with Panda's Video Funnel
You can integrate with ActiveCampaign, Mailchimp, or any other tool using Webhooks, including platforms like Zapier and Make.
Mailchimp
During setup, you’ll be asked for your Audience Name and API Key:
- Audience Name: Go to Audience > All Contacts in Mailchimp and copy the name of your audience exactly
- API Key: In Mailchimp, go to Account > Extras > API Keys, generate one, and copy it
Learn more about Mailchimp Audiences
Learn more about Mailchimp API Keys
Click Connect to finalize the integration.
ActiveCampaign
To integrate with ActiveCampaign, enter your:
- API URL
- API Key
In your ActiveCampaign account, go to Settings > Developer to find both fields.
Learn more in ActiveCampaign's API documentation
Click Connect to finish the setup.
Webhook, Zapier or Make
Send lead data to other tools via Webhook. You can integrate with automation platforms like:
These platforms let you capture Webhook data and send it to your favorite CRM or automation tools.
Got any questions?
Reach out to our support team via chat, and our team will do their best to resolve any questions you have.
Not using Panda Video yet? Visit our pricing page and choose the plan that’s right for your business.
Updated on: 08/05/2025
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